Writing Fast For Maximum Profit

I have a pretty successful freelance writing business. I earn money writing from home in the comfort of a little home office tucked away downstairs in my house.

The secret of making money writing online from home is speed. I go out of my way to charge clients on a project basis rather than charging for writing on an hourly basis. That means that the same freelance writing project can pay either $50 an hour or $70 per hour, depending on how well you execute it.

Some writers will tell you that this is not good business practice and that hourly writing gigs are the way to go because you get paid for all the work you do for a client no matter what. My guess is that these freelance writers, whatever their other skills, are not fast.

Charging hourly is not optimal for a lot of reasons. First and foremost is that no matter how much you think that charging hourly means that you never work for free, that isn’t really true. For example, you have no way of building in any expenses that you incur while working on the project for the client, projected or not, other than increasing your hourly rate. Which brings us to the other major problem. People have a preconceived notion of what a “fair hourly rate for writers” is.

The trick is that a good hourly rate for writers is based upon not just how much a writer’s time is worth per hour, but also how long a “standard” writer takes to complete a project.

Is it fair for two writers to turn in the same quality project but for one of them to be paid less for that deliverable because that writer is faster at their job?

Writing Faster Equals Higher Per Hour Writing Rate

It’s not just typing speed either, although that can be a big part of it. A skilled freelance technology writer might be able to locate and research a topic faster and at greater depth than a freelancer who does not specialize in technology, software and gadgets might. Then, there is the factor of being faster at using technology and computers. One writer might be able to script out some shortcut keys, maximize the features of their web browser and plug-ins and be able to make a blog post into WordPress in half the time it takes another writer.

In other words, should their be a penalty for efficiency?

I don’t think so, and I don’t think most clients do either.

If you are starting a freelance writing business, consider billing by project right from the start. You might guess wrong at first, but chances are you won’t be filled completely up by writing projects until you build up your business pipeline anyway, so you’ll have plenty of time to “catch-up”.

By the way, I threw this post together after the long-overdue update I planned to post here ballooned into a much bigger discussion. You can go check out my thoughts about small business security for home offices at ArcticLlama.com.

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Expanding Skill Sets of Professional Writers

As a professional freelance writer, I have a pretty marketable skillset. Unfortunately, it can be difficult to distinguish one freelance writer from another. Many people claim to write well, but actually write in remarkably average fashion, or are unable to modulate their writing style and tone to meet the needs of a particular freelance writing client. Others can do these things, but do not do them well. Finally, there are a multitude of freelance writers who simply can’t stick with it. They grow bored of projects and of writing and often return to whence they came.

Along the way, professional writers like me lose out to those others on various writing gigs, usually because the category of “semi-pro” freelance writers often under-prices higher-quality writing professionals. Just as often, they over-promise what they can deliver, and how, and how fast. Either way, each lost gig is lost revenue for a freelance writing business.

Just a side note, do not get me wrong here. I do not think that I am the only worthwhile, or best qualified writer out there for every project. I can, and do, often lose out to other professional writers who are better suited to a particular project for one reason or another.  Also, I do not begrudge those who do their best to become professional freelance writers, nor those who consistently hire whoever they think will be able to do the best job for the best price. Rather, what I am saying is that it can be very hard to distinguish among freelance writers, especially on paper, when many of those doing the hiring ask for the same things, and many of those seeking those writing jobs say that they can do the same things. This post is about one more way to potentially differentiate oneself as a professional.

There is nothing to be done about this scenario; it is simply the nature of the freelancing beast. However, a motivated freelancer can continuously add to their “plus column” in the mind of potential freelance clients by expanding their skill set.

Consider, for example, a freelance technology writer with several professional technology certifications. I get plenty of technical writing work because I have a Microsoft Certified Systems Engineer or MCSE certification, even though it is years old and is for the Windows NT 4.x product line.

The point is that someone looking to hire a freelance writer for a writing project that is highly technical and requires at least the ability to “talk the talk” and be able to understand technical jargon without a lot of hand holding can look at my resume and feel confident that I fit that bill. Truthfully, many other freelancers may also be as capable, but less able to show it in black and white on a resume or professional biography or writing background. (If this applies to you, I suggest that you write several technology focused writing samples to show your capabilities and routinely include one or more of them with your pitch.)

Which brings me at length (thanks Google search engine spiders who are programmed to regard content above 400 or 500 words long as more valuable) to my point.

Many online writing gigs involve writing either web content or blogging for various clients. To do so, one need only be able to write the kind of high-quality web content the client requires. However, when a writing pro can also say that they have experience working with website technologies such as WordPress, FTP, HTTP, and the like, that makes them that much more marketable, because the client may not need to take simple Microsoft Office Word files and turn them into blog posts themselves if the freelancer is capable of publishing them directly into WordPress.

As a freelance writer who writes a lot of web-based content, I have built up plenty of experience in thing like WordPress, Dreamweaver, and those kind of technologies and applications. I am in no way a web developer, nor am I a high-end designer, but a client looking for a solid, well designed, SEO optimized, blog for their business could do a lot worse than me, and I can handle all of the content creation as well.

Today, I embark upon a new skill set addition. As I mentioned above, I do a lot of work with WordPress, including tweaking the CSS and HTML of WordPress themes. Unfortunately, there just are not that many good WordPress themes for writers out there. So, I think maybe I’ll start getting into programming WordPress themes.

If I can find the time, that is.

Wish me luck.

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Brian Nelson Personal Status

A little update to my little ranking experiment that had drifted to the back of my mind.

As of today 07/15/10, it seems that I rank #1 for searches for brian e nelson either with or without quotes and #16 for searches for brian nelson either with or without quotes. That is certainly some moving up, especially considering that I had forgotten all about this little project.

Maybe I’ll throw a little more effort at it here in the near future. In the meantime, I will fight the power or something.

Please enjoy this excerpt from my freelance writing blog as a way to fill out some content length here.

… A while back I looked into whether or not Elance was a legitimate way to find freelance writing gigs and came to the conclusion that while it might be fine for some people, that it  didn’t really fit within my freelance writing business at the time, although I am preparing to re-evaluate that. You can see my analysis is Elance worth it. You can also check out my is Guru.com worth it.

( I have a theory that the big G gives different power to links that are not capitalized in the way that article titles are. The idea is that a link in the text of an article suggests that the anchor text is more genuine than linking to a title. One way of differentiating  would be looking at how they are capitalized. )

An email about a new payment option caught my attention. It is a pre-paid MasterCard. I load up most charges to get big credit card rewards that I can redeem for travel or cashback, I’m not sure it is for me. The high-end rewards in the Capital One rewards catalog, for example, are no cheap.

I am always on the lookout for new developments or advancements in the freelance writing world, though, so I looked into it a little bit further to see if it was worth it or a scam.

Elance Pre-Paid MasterCard Payment Option

Getting paid for work at Elance is pretty much like getting paid for writing anywhere else. You and the client work out an arrangement and then, ideally, you both hold up your end of the agreement. An online writing gig website like Elance typically has a high percentage of users that will want to pay freelancers electronically via PayPal.

If you decide to play by the apparent “rules” and setup a business account, you can expect to be nickel and dimed to death by all manner of PayPal fees that the company apparently feels most businesses won’t mind since they get similarly dinged on credit card transactions and have built the cost into their pricing model. Also, transactions that come in foreign currency can have some hefty charges levied onto them.

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Fresh New Content Free Easy Effortless

Wondering how to generate fresh, new content for your website or blog without having to actually write something? Sure, you could be a low-life feed scraper. I’ve stooped there myself once or twice, although only to generate new pages and posts for websites that are the forwarding websites for misspellings of my actual websites. You could also hire out some content. I understand that you can get articles and other web content generated for just a few dollars for dozens of four hundred word articles on Elance or Guru.com.

But, wouldn’t it be nice if you could generate fresh, interesting content without resorting to tricks and low-level SEO ploys?

Here is an idea. Register for a user account at Disqus.com. Disqus is on numerous websites, news sites, and blogs as a way to allow comments without requiring users to register at your site, while still requiring an actual registration somewhere to help dissuade the laziest and most automated of spammers and their bots.

Basically, Disqus works like Gravatar, but for comments instead of for avatar pictures.

Once you are setup with a Disqus account, go into your settings and set it up to publish to your WordPress blog. Then, whenever you make a pithy, well-informed comment (or not), Disqus will feed that comment along with a little bit of context to your blog automatically. Voila! Fresh, updated content, automatically, and without having to hold your nose while posting whatever you found in the bottom of the barrel.

If you are worrying about length, remember that you don’t really want these comments to be highly ranked or even indexed by Google, Bing, and the rest of the search engines. Also, the amount of text we’re talking about should be too small to trigger any duplicate content penalty, if such a thing even exists. (There is no duplicated content penalty. At least not one that is big enough to overcome the link juice generated by the backlinks.)

Assuming you make a handful of comments on a regular basis, every time the indexing spiders wander by your website, they’ll notice new content at the top of your home page. That new content will signal that:

  1. Your page is active and has been recently updated
  2. Your homepage needs re-indexed in order to update it
  3. The spiders need to come back by here again regularly because the content on the website changes often

Boo-yah! All the benefits of automated posting, Yahoo Answers scraping, content mill copying, effortless posting, without any of the negatives.

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WordPress 3.0 Upgrade Problems Free

WordPress 3.0 UpgradeThis is the smallest, least important, and lowest traffic website I have published anywhere online. In fact, this site has virtually no value whatsoever except as a vanity project to get my own name Brian Nelson to show up with me as a first page search result, preferably at the top. It was, therefore, a logical choice to test the WordPress 3.0 upgrade on.

Around the web, there are some reports of WordPress 3.0 problems with the upgrade, but most of those appear to have something to do with breaking themes that are not fully WordPress 3.0 compatible. Of course, the finger pointing has started with some developers pointing at WordPress 3.0 as the problem and some WordPress 3.0 supporters pointing at theme developers as the issue. Either way, it’s a bummer to have your blog broken.

A lot of the WordPress 3.0 issues revolve around the Thesis WordPress theme, which is not surprising considering that the entire concept of the Thesis theme is to re-do all of the standard WordPress functions and scripting in order to make it easier and more consistent. I’ve never really liked it, because I already know my way around the standard WordPress install and hiding all the default functions behind hooks and different functions makes it harder, not easier, for me to use.

Of course, if you are not the type of content publisher or professional technology writer that can look at source code and figure out what is going on, then something like Thesis is a good way for you to get going on your WordPress blog without having to learn a lot of programming languages.

On the other hand, WordPress itself is fairly newbie friendly and does not REQUIRE you to do anything with the source code at all, assuming you can find the writing WordPress theme and WordPress plugins to do everything you want them to do. I’ve been working on that myself by looking into the best WordPress themes for writers. With the new upgrade, it looks like I might have to start looking again, although the most important features in a writer’s WordPress theme would be the same.

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