Wondering how to generate fresh, new content for your website or blog without having to actually write something? Sure, you could be a low-life feed scraper. I’ve stooped there myself once or twice, although only to generate new pages and posts for websites that are the forwarding websites for misspellings of my actual websites. You could also hire out some content. I understand that you can get articles and other web content generated for just a few dollars for dozens of four hundred word articles on Elance or Guru.com.
But, wouldn’t it be nice if you could generate fresh, interesting content without resorting to tricks and low-level SEO ploys?
Here is an idea. Register for a user account at Disqus.com. Disqus is on numerous websites, news sites, and blogs as a way to allow comments without requiring users to register at your site, while still requiring an actual registration somewhere to help dissuade the laziest and most automated of spammers and their bots.
Basically, Disqus works like Gravatar, but for comments instead of for avatar pictures.
Once you are setup with a Disqus account, go into your settings and set it up to publish to your WordPress blog. Then, whenever you make a pithy, well-informed comment (or not), Disqus will feed that comment along with a little bit of context to your blog automatically. Voila! Fresh, updated content, automatically, and without having to hold your nose while posting whatever you found in the bottom of the barrel.
If you are worrying about length, remember that you don’t really want these comments to be highly ranked or even indexed by Google, Bing, and the rest of the search engines. Also, the amount of text we’re talking about should be too small to trigger any duplicate content penalty, if such a thing even exists. (There is no duplicated content penalty. At least not one that is big enough to overcome the link juice generated by the backlinks.)
Assuming you make a handful of comments on a regular basis, every time the indexing spiders wander by your website, they’ll notice new content at the top of your home page. That new content will signal that:
- Your page is active and has been recently updated
- Your homepage needs re-indexed in order to update it
- The spiders need to come back by here again regularly because the content on the website changes often
Boo-yah! All the benefits of automated posting, Yahoo Answers scraping, content mill copying, effortless posting, without any of the negatives.
